BUSN-1305: Introduction to Business ( Online | Spring 2018 )

Download this syllabus as a PDF Document.

Instructor Information
Instructor Name

Ashley Geisewite

Instructor Rank

Associate Professor

Instructor Email ageisewite@southwest.tn.edu
Instructor Website


Instructor Office

Maxine Smith Campus - Office 214C

Office Hours

Posted on Office Door

Instructor Phone

(901) 333-6018

Department Fax

(901) 333-4377

Department Phone

(901) 333-4130

Course Information
Course Description

This course is a survey of business principles, problems, and procedures. It examines the nature of business organizations, production, office procedures, management, and distribution of goods. It also analyzes personnel problems, budgets, financing, and technological forecasting. Including topics are pricing and promotion, motivation, leadership, labor unions, human resources, risk management, and international business.

Student Learning Objectives

Upon completion of this course, the student will:

  • demonstrate a basic understanding of the American free enterprise system.
  • demonstrate a knowledge of the business ownership forms.
  • demonstrate a knowledge of basic management principles.
  • demonstrate a knowledge of basic marketing principles.
  • demonstrate an understanding of how to motivate and satisfy employees.
  • demonstrate an understanding of the basic principles of financial and investment management.
  • demonstrate an understanding of the importance of small businesses to the American economy.




Instructional / Learning Methods

This course will utilize a variety of learning methods such as quizzes, tests, group discussion, and reading assignments.

Textbooks, Supplementary Materials, Hardware, and Software Requirements
Required Text

Nickels, W., McHugh, J. & McHugh, S. (2015). Understanding Business, 11th edition. New York: McGraw-Hill Irwin.

Our bookstore offers this book in a cheaper customized version, but it is based upon the 11th edition, if you would prefer to buy the full text.

You may buy an e-book instead of the traditional text directly  from the publisher using a debit or credit card.  Information regarding how to purchase an e-book is available on the course website.

Additional Text

CONNECT for Business access code is also required.  It comes with a new text book or an e-book, or if you are using a used textbook, you may purchase the access code directly from the publisher with a debit or credit card.


 Information on how to register your access code or purchase your access code is available on the course website.  This information includes how to register and receive a 21 day free trial to CONNECT which includes access to the e-book, so there is not a reason to delay in getting started.

Supplementary Materials


Hardware Requirements

If this course requires the use of a computer, these are general recommendations for accessing any of the services that Southwest offers on the Web (e.g. My.Southwest, etc.).

  • minimum Pentium IV or higher processor (recommended)
  • SVGA monitor, minimum resolution 800x600 (1024x768 strongly recommended)
  • CD-ROM or DVD drive
  • floppy drive, zip drive, or CD-RW drive
  • Mouse or compatible pointing device
  • at least 512 MB of RAM (recommended)
  • (optional) printer
Software Requirements

The software listed below is recommended for any student accessing Southwest services through the internet. Your course may have specific software requirements.

  • Windows 7, Vista, XP
  • Mac OS X (up to 10.6) (OS 10.6 recommended)
  • Linux with a Supported Browser
  • Microsoft Edge+
  • IE 10 & 11: some issues+
  • Firefox (latest)+
  • Firefox ESR+
  • Chrome (latest)+
  • Current Anti-Virus protection
  • Reliable Internet connection (broadband recommended but not required)

Many instructors may require assignments to be submitted using Microsoft Excel or Microsoft Word. To learn how to obtain discounted software from Microsoft, visit http://southwest.tn.onthehub.com.

Assessment and Grading
Method of Evaluation

There will be a total of 1200 points available. 

220 points will consist of 12 weekly learn smart exercises (each assignment is worth 20 pts.), 220 points, will consist of the 12 weekly concept reviews (each concept review is worth 20 pts.), and 220 points will consist of 12 weekly homework assignments (each homework assignment is worth 20 pts). 220 points for the first test. 220 points for the second test and 100 points for the final SLO exam. 

Grading Scale

1080 - 1200 points = A  (90%-100% of possible points)

960 - 1079 points = B (80%-89% of possible points)

840 - 959 points = C (70%-79% of possible points)

780 - 839 points = D (65%-69% of possible points)

779 points or less = F (below 65% of possible points)

Testing Procedure / Policy

Late work will not be accepted. You may work ahead on quizzes and homework, but I do not accept work late.  I do drop one quiz, one concept review and one homework assignment should miss one.  If you know in advance that you are going to miss a deadline, please let me know and I may be able to work with you, but contacting me after the fact will not permit me to offer any flexibility.

Major Assignments

There will be a 2 tests each worth 220 points. There are 12 learn smart activities, 12 concept checks,  and 12 homework assignments, one for each chapter. I do drop one of each in case there is a computer glitch or a time when life just gets in the way of school. The schedule of due dates for tests, learnsmart activities, concept checks , and homework can be found on the course calendar on the CONNECT website.

Participation / Attendance Policy

Attendance in this class includes requires participation in taking the quizzes and the tests. Logging into the class and never submitting any work or comments does not constitute attending this online class.  Until you register with CONNECT you are not attending this class.

Guidelines for Communications
Email Guidelines

Each student has been provided a Southwest e-mail account. Please do not email your classmates unless the topic relates specifically to this course. E-mails that contain advertisements, solicitations, personal interests, etc. are strictly forbidden. Below are a few guidelines that you should keep in mind when sending email:

  • Always include a subject line.
  • Typing in all CAPS is considered SHOUTING in Cyberspace. So please use upper and lower case characters when sending e-mails.
  • Remember, without facial expressions some comments may be taken the wrong way. Be careful in wording your e-mails and use good Netiquette
  • Use standard fonts.
  • Do not send large attachments without permission.
  • Respect the privacy of other class members.

Online instructors will respond to all e-mails within 48 hours.

Discussion Guidelines

Below are a few guidelines that should be adhered to when using the Discussion forum. Messages that contain advertisements, solicitations, personal interests, etc. are strictly forbidden.

  • Review the discussion threads thoroughly before entering the discussion.
  • Please try to maintain threads by using the "Reply" button rather starting a new topic.
  • Do not make insulting or inflammatory statements to other members of the class. Be respectful of others' ideas.
  • Be patient and read the comments of other group members thoroughly before entering your remarks.
  • Be positive and constructive in group discussions.
  • Respond in a thoughtful and timely manner.
Technical Support
Technical Support

My.Southwest: Submit a Student Technical Support Request. Please provide a full detailed explanation of the problem.

PAWS: For course related questions, contact your instructor. For technical issues with the PAWS website, contact the College Helpdesk at (901) 333-4357.

Online Course Support

If you need the helps with the CONNECT aspect of this course, please contact their help desk.  1-800-331-5094.  Usually they are very helpful in resolving your problems with CONNECT.

Course Topics
Tentative Schedule
  • The Environment of Business
  • Trends in Business Today
  • Management and Organization
  • Human Resources
  • Marketing
  • Information for Business Strategy and Decision Making
  • Finance and Investment
Student Services
Embedded Librarian Service This service may be found inside PAWS courses.
Two Southwest Librarians are assigned to work with you and your instructor throughout the course for the entire semester. The Librarians will suggest library resources and answer questions sent to "Ask A Librarian".

To contact a Librarian, go to the Classlist and select the "Ask A Librarian" tab.
Student Services Links

Academic Support

The Academic Support Center (ASC) provides free services and resources to help Southwest students successfully reach their academic and career goals. These services include tutoring by peer and master tutors, computer labs, success workshops, academic coaching, early alerts from your instructors and areas for individual or group study at numerous locations. The ASC also provides Supplemental Instruction in some of our general education classes and the Center is also responsible for Academic Progress Reporting so that you will be award of your academic standing during the 5th-6th week of the semester. Online tutoring services are offered through Smarthinking 24 hours a day, 7 days a week. Simply login to your PAWS to access this online tutoring resource.

Drop/Withdrawal Dates

See the official college catalog for the current withdrawal policies. Important semester drop and withdrawal dates can be found on the college Web site at http://www.southwest.tn.edu.

Academic Misconduct

Plagiarism, cheating, and other forms of academic dishonesty are prohibited. A student guilty of academic misconduct, either directly or indirectly, through participation or assistance, is immediately responsible to the instructor of the class. The instructor has the authority to assign an “F” grade or a zero for the exercise or examination, or to assign an “F” for the course. College sanctions for academic misconduct may include suspension or dismissal from the College. Please see the section in the current Catalog on Academic Misconduct.

Classroom Behavior: Any student engaged in disruptive conduct or conduct violating the general rules or regulations of the College may be ordered to temporarily leave the classroom. Extended or permanent exclusion from the classroom can be achieved only through appropriate procedures of the College.

Open Labs

Macon Cove

  • Academic Support Center: Available during working hours
  • Bert Bornblum Library: Available during library hours
  • Farris 2131: M-R 8-5:30, F 804:30

Union Avenue

  • Academic Support Center - F Building, Room 319, available during working hours
  • Parrish Library - Available during library hours
  • M105: 8-6:30


  • Computer Lab- Room 101 (Please note - this room is available when classes are not scheduled. Schedule fluctuates each semester.)
  • Library - Available during Library hours only.

Maxine Smith

  • Open Lab- Room 101.
  • Library - Available during Library hours only.


  • Open Lab Building 6, Room 127
  • Library - Available during Library hours only.
Syllabus Updates The instructor reserves the right to make changes as necessary to this syllabus. If changes are necessitated during the term of the course, the instructor will immediately notify students of such changes.