BUSN-2380: Principles of Marketing ( Online | Spring 2018 )

Download this syllabus as a PDF Document.

Instructor Information
Instructor Name

Joan McGrory

Instructor Rank

Associate Professor

Instructor Email For online students, PAWS Email is required.  PAWS Email is *NOT* the same as Southwest email.  If you are unfamiliar with PAWS Email, you are highly encouraged to watch the brief videoes that I prepared for you:  http://faculty.southwest.tn.edu/jmcgrory/Content/PAWS/index.html
Instructor Website


Instructor Office

Macon campus, Academic Building, "B" Wing, 2nd floor, Office 261A (MAB-261A)

Office Hours

 Hours are posted outside my office door.  Students are urged, whenever possible, to make an appointment, in advance, during the instructor's posted office hours.  From time to time, college obligations compel the instructor to be outside the office during the posted office hours.

Let's work together using PAWS Email before trying to meet.  Often, I can answer your questions via email, which is much faster & easier on you than arranging a meeting.  Take time to compose a thoughtful and meaningful email that thoroughly describes the problem that you are having.


Instructor Phone


Department Fax

Please use email (specifically PAWS Email).  Often, you can use your cell phone to take a picture of your screen -or- you can use a scanner to scan a document.  In this way, you can simply use PAWS Email to send me the picture or scanned document as an attachment.  

Department Phone

(901) 333-4130

Course Information
Course Description

This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution).

Student Learning Objectives

Upon successful completion of this course, the student will:

  1. demonstrate a basic understanding of marketing and the role it plays in businesses today.
  2. demonstrate understanding of the term product and how to distinguish between goods and services along the goods-services continuum.
  3. demonstrate knowledge of what markets are and how they are classified.
  4. demonstrate a basic knowledge of alternative pricing strategies and identify when a specific strategy is most appropriate.
  5. demonstrate understanding of marketing strategy including target market selection and the marketing mix.



BUSN 1305: Introduction to Business (or the old course number MGMT1000)



Instructional / Learning Methods

Students will complete online assignments including interactive reading (called LearnSmart), interactive presentations, quizzes, interactive homework, and exams. Students will use both PAWS and CONNECT systems.

  • The PAWS system (http://elearn.southwest.tn.edu) is our course management system.
  • The CONNECT system is by our book publisher McGraw-Hill. Connect access must be purchased during the Connect registration process.  Connect is required to complete assignments necessary to pass the course.  Connect can be purchased either directly with a credit card as you register or by purchasing an access code that is entered as you register.  For CONNECT, please know that each class section uses a unique website, which is conveyed to you in PAWS.  To be clear, Connect is *NOT* free.  Students can begin the first 14 days of the semester with free access - HOWEVER - students are required to work the entire semester and will be required to pay for Connect access to complete course assignments.  

The varied assignments in this course will take time for students to complete.  Time management and planned homework time is important.  This course requires both reflective and critical thinking.

Specific Course Requirements

This course uses the PAWS management system for course-related email & important course information. Please log into the address below on the first day of the semester and then daily to check for announcments.  Although students can log into the system prior to the first day of the semester, the course & course materials will *NOT* appear until the first official day of the semester: http://elearn.southwest.tn.edu

Textbooks, Supplementary Materials, Hardware, and Software Requirements
Required Text


M:Marketing (5th ed.) by Grewal with LearnSmart (ebook) and Connect

You can find the materials you need in the college bookstore. Also, when using your Connect access code, please begin at the Connect website that is specific to our section of this class.  This specific web site is conveyed to you inside our course management system PAWS.


Supplementary Materials

In addition to the textbook (ebook) and CONNECT access code described earlier, students will need basic college access and tools such as those listed below:

  • Login/password and the regular use of student's My.Southwest email http://my.southwest.tn.edu
  • PAWS Login/password: CLASS-related emails must be sent from the PAWS system.  PAWS also contains important information such as announcements (Course Home page), Content, and required assignments like Dropbox and Quiz. You must know your PAWS login/password to access class information in PAWS. https://elearn.southwest.tn.edu   **** You are responsible for checking your PAWS Email daily! ***
  • Computer with Internet access, ability to play sound, and also Microsoft Word.
    • Most Southwest TN CC computers have Microsoft Word.  If you do not own a computer or Microsoft Word, then you can use computers in the library, Academic Support Center, or most classrooms when class is not in session. **You may need headphones (earbuds) to listen to sound**
    • Word is necessary for certain assignments such as the writing assignments that must be submitted into the PAWS Dropbox.  It is *NEVER* acceptable to submit hand-written assignments.
    • PowerPoint may necessary for reviewing lecture slides provided by your instructor. PowerPoint software is available on any campus computer.
    • Internet access is necessary for connecting to the PAWS course management system. 
  • A binder or notebook for organizing notes.

GREAT NEWS!  All Southwest students may freely install Microsoft Office software including Word, Excel, PowerPoint on home computers.  Simply log into http://portal.microsoftonline.com using your Southwest email & password.

Hardware Requirements

Access to a reliable computer equipped with reliable Internet access and software is vital to your success.  If you do not own such equipment, you are required to make plans to visit the college campus during business hours (if you do not know business hours for the library, academic support center, or academic buildings, then you should contact these offices and ask) so that you can complete the required assignments.

Students may also need earphones to listen to video messages from the instructor.

Students may require a word processor such as Microsoft PowerPoint and/or Word for viewing assignment files and for completing writing assignments.  If you do not own the Microsoft software, please know that you can use a college computer.  Moreover, all Southwest students can freely download and install Microsoft software by logging into http://portal.microsoftonline.com  This free software is a benefit of your active enrollment at Southwest Tennessee Community College.

If this course requires the use of a computer, these are general recommendations for accessing any of the services that Southwest offers on the Web (e.g. My.Southwest, etc.).

  • minimum Pentium IV or higher processor (recommended)
  • SVGA monitor, minimum resolution 800x600 (1024x768 strongly recommended)
  • CD-ROM or DVD drive
  • floppy drive, zip drive, or CD-RW drive
  • Mouse or compatible pointing device
  • at least 512 MB of RAM (recommended)
  • (optional) printer
Software Requirements

The software listed below is recommended for any student accessing Southwest services through the internet. Your course may have specific software requirements.

  • Windows 7, Vista, XP
  • Mac OS X (up to 10.6) (OS 10.6 recommended)
  • Linux with a Supported Browser
  • Microsoft Edge+
  • IE 10 & 11: some issues+
  • Firefox (latest)+
  • Firefox ESR+
  • Chrome (latest)+
  • Current Anti-Virus protection
  • Reliable Internet connection (broadband recommended but not required)

Many instructors may require assignments to be submitted using Microsoft Excel or Microsoft Word. To learn how to obtain discounted software from Microsoft, visit http://southwest.tn.onthehub.com.

Assessment and Grading
Method of Evaluation


Your grade will be based on the point system.  You may earn up to 685 points total.


There will be four exams.  The lowest of the four exam scores will be dropped for a total of 3 exams * 150 points = 450 points.  Exams will cover about 3 to 4 chapters.  Exams will have 50 questions @ 3 points each for a total of 150 points. Questions will include multiple choice & true/false questions drawn from the same pool of questions as your chapter quizzes.  There will be a 120 minute time limit on each exam.  You may take each exam up to three times prior to the due date.  The questions for each exam will be randomly selected from a list of questions, so each attempt will likely result in a primarily unique set of questions. The highest attempt score will be used for each exam.

CONNECT Chapter Interactive Presentations:

There will be an online interactive video presentations for each chapter we cover.  Students will watch short video clips and answer questions or complete interactive exercises when prompted. These Interactive Presentations assignments are required and graded.  It can be repeated an unlimited number of times so that you can maximize your points.  The highest grade attempt for the chapter interactive presentation will be recorded as your grade for this assignment. There is no timer on the presentations - however - be aware that Presentations must be completed prior to the due date. The lowest presentation grade will be dropped.

CONNECT Learn Smart:

There will be CONNECT Learn Smart (LS) assignments for each chapter we cover.  Learn Smart assignments build mastery by asking students to read a question, determine the confidence the student has in his/her knowledge of the answer and then to answer. Learn Smart assignments measure mastery and promote reading (the ebook) for comprehension. These assignments are required. Learn Smart assignments can be re-entered until the due date. By working the Learn Smart to completion, students earn full credit. The lowest LS grade will be dropped.

CONNECT Interactive Homework:

There will be CONNECT Homework (HW) assignments for each chapter we cover.  These assignments are required.  There will be a 90 minute time limit on each homework. The homeworks include video cases or case-based scenarios that require critical thinking. You are expected to apply the concepts presented in the Homework. You may take each Homework up to three times prior to the due date. Since only a few different videos or scenarios exist, students will not receive detailed feedback on the questions until after the due date. Nevertheless, the student will know the total score immediately after submission. Only the detailed feedback is delayed until after the due date. So, be sure to review the detailed feedback after the assignment due date. The highest attempt score will be used for each exam. The lowest HW grade will be dropped.

CONNECT Chapter Quizzes:

There will be a CONNECT quiz for each chapter. The lowest chapter quiz grade will be dropped.  Quizzes will have approximately 10 questions, including multiple choice & true/false questions.  There will be a 30 minute time limit on each exam. You may take each quiz an unlimited number of times prior to the due dateHowever, there will be a 2% compounded deduction for each additional attempt of a specific chapter quiz.  The questions for each chapter quiz will be randomly selected from a list of questions, so each attempt will likely result in a primarily unique set of questions. *** Your quiz results (detailed feedback) are your study sheets for the exam. MOREOVER, your quizzes are excellent preparation for the Exam.*** The highest attempt score will be used for each chapter quiz.

PAWS Quizzes - for Attendance

During the semester, three mandatory attendance quizzes are given. Your participation in each quiz is used to report your attendance to the college. These quizzes are given in PAWS. If you are not familiar with PAWS, watch the videos that I have prepared for you: http://faculty.southwest.tn.edu/jmcgrory/Content/PAWS/index.html   These quizzes will *not* be dropped.  You will earn 5 points for each attendance quiz completed.

PAWS Discussion - Introduction

All students are required to post an introduction into the PAWS Discussion board. Correct spelling and grammar is required. Moreover, proper capitalization and punctuation is required. Students who post a well-done introduction and avoid spelling, grammar, capitalization, and punctuation errors will earn full credit.

Assignment: Create / Activate your CONNECT User Login Creation using 14-day trial access:

Connect is an essential part of this class. The publisher has provided a 14-day trial access that allows you to begin work immediately. Students who have successfully created their Connect login by the due date shown on the class schedule will earn 5 points. These points can *NOT* be made up. All students should activate the 14-day trial to begin the semester. It includes the ebook. After the trial expires, your work will be saved until you pay for access. You can "pay" with an access code or with a credit card.

SLO Quiz

The SLO Quiz is given at the end of the semester.  It is a standardized college quiz made available via an SLO icon in the My.Southwest system.  It is 15 multiple-choice questions.  Each question will be valued at 2 points each for a total of 30 points.  The purpose of the SLO Quiz is to examine your understanding of the 5 Student Learning Outcomes (SLOs) identified at the top of the syllabus.  Three multiple choice questions will be asked on each of the 5 SLOs,  thus 15 questions.  




(150 points each, 1 drop grade)

CONNECT Chapter Presentations


( 10 points each, 1 drop grade)

CONNECT Learn Smart


( 10 points each, 1 drop grade)

CONNECT Homework


( 10 points each, 1 drop grade)

CONNECT Chapter Quizzes


( 10 points each, 1 drop grade)

PAWS Discussion - Introduction



PAWS Quizzes - for Attendance


( 5 points each)

Assignment: Create / Activate your CONNECT User Login Creation using 14-day trial access:


SLO Quiz (Required End of Semester)                30  


Maximum Points Possible


Points – 950 Maximum "Points Possible." Your grade is calculated by adding points you earned and dividing by points possible (then convert to percentage).


Grading Scale

Grading Scale

855-950 Points

90% - 100%


760-854 Points

80% - 89.9%


665-759 Points

70% - 79.9%


617.5-664 Points



Less than 617.5 Points




Testing Procedure / Policy

Students are required to complete exams in the CONNECT system.  

Participation / Attendance Policy

This is an online course and we will *NOT* have formal class meetings. 

Students are expected to log into our specific course in PAWS daily. You are expected to check your PAWS Email daily. A student may be reported absent if s/he fails to attempt a weekly assignment such as a chapter quiz or writing assignment.


Additional Policies

PAWS is the course management system for our class.  Your final grade in this class will be calculated using values in PAWS (and not in Connect).  When grades are posted from Connect to PAWS, it is a manual process and mistakes do sometimes happen.  For this reason, I email students after grades are posted and give a due date (typically 48 hours) for you to verify that your grade was posted accurately.  If you do not identify an error with your assignment grades within 48 hours, the grade stands.

In other words, we will not review individual scores at the end of the semester.  You are required to review and communicate in a timely fashion.

If your assignment grade has an error, you are required to notify your instructor via PAWS Email.  Please be respectful.  I try very hard to be accurate but mistakes do sometimes happen.  Please know that I am glad to correct any errors.  

If you are unfamiliar with the PAWS Gradebook or the PAWS Email system, then it is CRITICAL that you watch the how-to videoes that I have prepared for you at this link:  http://faculty.southwest.tn.edu/jmcgrory/Content/PAWS/index.html 

Guidelines for Communications
Email Guidelines

Students are *REQUIRED* to use PAWS Email.  PAWS Email is *NOT* the same as the Southwest email.  PAWS Email is a closed system and makes it easy for you to communicate with your classmates or instructor.

If you are unfamiliar with PAWS Email, it is imperative that you watch this video: http://faculty.southwest.tn.edu/jmcgrory/Content/PAWS/index.html

Each student has been provided a Southwest e-mail account. Please do not email your classmates unless the topic relates specifically to this course. E-mails that contain advertisements, solicitations, personal interests, etc. are strictly forbidden. Below are a few guidelines that you should keep in mind when sending email:

  • Always include a subject line.
  • Typing in all CAPS is considered SHOUTING in Cyberspace. So please use upper and lower case characters when sending e-mails.
  • Remember, without facial expressions some comments may be taken the wrong way. Be careful in wording your e-mails and use good Netiquette
  • Use standard fonts.
  • Do not send large attachments without permission.
  • Respect the privacy of other class members.

Online instructors will respond to all e-mails within 48 hours.

Discussion Guidelines

*ALL* messages posted to the discussion board can be viewed by *ALL* members of our class.

Proper spelling, grammar, punctuation, and capitalization is required.  

A meaningful and thoughtful post is always required.

As you write your post, review it for miscommunication.  Miscommunication often causes hurt feelings.  For this reason, your postings should be read & read again before posting.  Make sure that you are communicating the correct thoughts. 

Above all: Be kind to each other.  You don't have to agree with everyone to be kind.  You can disagree with respect. In fact, in the workforce, you may find that you must disagree with coworkers, subordinates, and supervisors.  Practice those skills now.  My best friend's mom always told us "You can catch more flies with honey than you can with vinegar." 

Below are a few guidelines that should be adhered to when using the Discussion forum. Messages that contain advertisements, solicitations, personal interests, etc. are strictly forbidden.

  • Review the discussion threads thoroughly before entering the discussion.
  • Please try to maintain threads by using the "Reply" button rather starting a new topic.
  • Do not make insulting or inflammatory statements to other members of the class. Be respectful of others' ideas.
  • Be patient and read the comments of other group members thoroughly before entering your remarks.
  • Be positive and constructive in group discussions.
  • Respond in a thoughtful and timely manner.
Technical Support
Technical Support

Technical Support for the Connect online homework

If you experience a problem with the CONNECT homework, you should immediately contact the Connect "Care" Support

1.)  By telephone at (800) 331-5094  or

2.)  online at http://mpss.mhhe.com/contact.php  

My.Southwest: Submit a Student Technical Support Request. Please provide a full detailed explanation of the problem.

PAWS: For course related questions, contact your instructor. For technical issues with the PAWS website, contact the College Helpdesk at (901) 333-4357.

Course Topics
Tentative Schedule

This course is *NOT* self-paced.  Due dates apply.  Please see the printable class schedule made available to you in our course management system, PAWS. 

Within the respective system (PAWS or CONNECT), due dates are shown next to each assignment.  

Late work is not accepted.  Successful students often submit work one or two days in advance to avoid mishaps.  You must plan your classwork.

Your instructor reserves the right to change assignment due dates.  These changes only occur when absolutely necessary and are announced to the class via PAWS EMAIL and/or on the homepage of our specific class in PAWS.

Successful students very commonly create their own calendar and write in personal due dates.  In other words, they manage multiple classes by planning to complete work ahead of schedule.  

The Student Handbook includes a calendar that you can write on.  It is freely available at the Student Services office (where you received your student id).  Whatever calendar you use, it is important to record assignment due dates and then plan to complete your assignment well in advance of this date.  Late work is not accepted.

Student Services
Embedded Librarian Service This service may be found inside PAWS courses.
Two Southwest Librarians are assigned to work with you and your instructor throughout the course for the entire semester. The Librarians will suggest library resources and answer questions sent to "Ask A Librarian".

To contact a Librarian, go to the Classlist and select the "Ask A Librarian" tab.
Student Services Links

Academic Support

The Academic Support Center (ASC) provides free services and resources to help Southwest students successfully reach their academic and career goals. These services include tutoring by peer and master tutors, computer labs, success workshops, academic coaching, early alerts from your instructors and areas for individual or group study at numerous locations. The ASC also provides Supplemental Instruction in some of our general education classes and the Center is also responsible for Academic Progress Reporting so that you will be award of your academic standing during the 5th-6th week of the semester. Online tutoring services are offered through Smarthinking 24 hours a day, 7 days a week. Simply login to your PAWS to access this online tutoring resource.

Drop/Withdrawal Dates

See the official college catalog for the current withdrawal policies. Important semester drop and withdrawal dates can be found on the college Web site at http://www.southwest.tn.edu.

Academic Misconduct

Plagiarism, cheating, and other forms of academic dishonesty are prohibited. A student guilty of academic misconduct, either directly or indirectly, through participation or assistance, is immediately responsible to the instructor of the class. The instructor has the authority to assign an “F” grade or a zero for the exercise or examination, or to assign an “F” for the course. College sanctions for academic misconduct may include suspension or dismissal from the College. Please see the section in the current Catalog on Academic Misconduct.

Classroom Behavior: Any student engaged in disruptive conduct or conduct violating the general rules or regulations of the College may be ordered to temporarily leave the classroom. Extended or permanent exclusion from the classroom can be achieved only through appropriate procedures of the College.

Open Labs

Macon Cove

  • Academic Support Center: Available during working hours
  • Bert Bornblum Library: Available during library hours
  • Farris 2131: M-R 8-5:30, F 804:30

Union Avenue

  • Academic Support Center - F Building, Room 319, available during working hours
  • Parrish Library - Available during library hours
  • M105: 8-6:30


  • Computer Lab- Room 101 (Please note - this room is available when classes are not scheduled. Schedule fluctuates each semester.)
  • Library - Available during Library hours only.

Maxine Smith

  • Open Lab- Room 101.
  • Library - Available during Library hours only.


  • Open Lab Building 6, Room 127
  • Library - Available during Library hours only.
Syllabus Updates The instructor reserves the right to make changes as necessary to this syllabus. If changes are necessitated during the term of the course, the instructor will immediately notify students of such changes.